We’re thrilled to announce that Phorest – the salon booking software we use – has officially been certified as a B Corporation! This is a major milestone for our company, and we wanted to share what this means for our community, our values, and our commitment to you.
What is a B Corporation?
B Corporations are companies that meet the highest standards of social and environmental performance, accountability, and transparency. By becoming certified, they’ve committed to using business as a force for good—balancing profit with purpose.
Think of it this way: just as salons seek out eco-friendly products that benefit both guests and the planet, B Corps seek out business practices that benefit both people and the planet.
Their Journey to B Corp Status
Achieving B Corporation certification wasn’t just a box to check. It involved a comprehensive assessment of how Phorest:
- Treats their employees – Fair wages, benefits, and professional development
- Impacts their community – Local partnerships, charity work, and giving back
- Manages their environmental footprint – Sustainable practices and responsible sourcing
- Operate transparently – Clear communication with customers and stakeholders
We’re proud that these values have been core to Phorest from day one. B Corp certification simply validates what we already knew and loved about Phorest.
What This Means for Our Partners (such as Zazou)
For salon owners and beauty professionals using Phorest:
✨ We’re supporting a values-driven company – By choosing Phorest, we’re partnering with a business that prioritizes ethics alongside innovation.
✨ Continued investment in our success – Their commitment to social responsibility means they’re constantly improving how they serve you.
✨ A community of shared values – We’re part of a community of thousands of salons already trusting Phorest to grow their business responsibly.
Looking Forward
This certification is just the beginning. They’re excited to continue evolving how they do business, how they support their team, and how they serve the salon industry. Their B Corp status holds them accountable to these values every single day.
Together, we’re building a more beautiful, more sustainable, more equitable beauty industry.
Want to learn more about Phorest’s B Corp certification? Check out their full story – click here
