NEW! Aveda Pramasana – Scalp Care


Praise Pramasana!

It shouldn’t be any big secret: the foundation for beautiful hair is a healthy scalp. A healthy scalp is a clean scalp. Scalp care goes beyond cleansing; it involves balancing sebum levels, preserving the scalp’s natural protective barrier and helping protect it from pollution and other free radicals. Luckily, Aveda’s newest line of products does all of those things – and more.

Squeaky clean science

Pramasana features a fresh, clean aroma of grapefruit, neroli and cypress and is formulated with an exclusive blend of ingredients that helps balance, strengthen and protect the scalp, including:

  • Seaweed extract – helps balance and control sebum levels
  • Lactobacillus – helps preserve the scalp’s protective barrier
  • Tamanu oil – an anti-oxidant, helps soothe the scalp and protect it from pollution and other free radicals

Aveda is now retiring the Scalp Benefits line and making away for this brand new, technologically advanced line for the scalp. There are three key steps that need to be taken for a healthy, clean scalp.

ONE – EXFOLIATE

Tool: Exfoliating Brush – gently exfoliates the scalp to help loosen build-up and impurities and increase microcirculation, creating the optimal foundation for beautiful hair.

 

 

TWO – CLEANSE

Product: Pramasana Purifying Scalp Cleanser

What it does: This deeply yet gently cleanses and purifies the scalp, removes pollution, exfoliates and instantly balances sebum levels.

How to use: Apply to wet or dry scalp, massage in. Rinse and follow with shampoo. Use with every shampoo.

THREE – BALANCE & PROTECT

Product: Pramasana Protective Scalp Concentrate

What it does: Penetrates the surface layers of the scalp to help balance sebum levels, preserve the scalp barrier, protect the scalp from environmental aggressors and maintain the purity of the scalp at the root of the hair.

How to use: Use dropper to apply to damp scalp (after shampoo and conditioner). Apply in lines from front to back along scalp and do this over five sections in order to cover entire scalp. Massage in everyone. Not recommended for people currently using other scalp revitilizers such as Aveda Invati as it might interfere in the performance.

It’s a facial for the scalp!